Plotline

Marketing reporting tools for your Google data

Plotline connects Google Search Console, Google Analytics and Google Ads. Review imported performance data, ask a question and get analysis with sources, date ranges and practical next steps.

Create account10 free questions · 3 connected source

What can you report on?

Google Search Console

Clicks, impressions, click-through rate and average position, with query and page reports.

Example question: Which pages have impressions but few clicks?

Google Analytics

Acquisition, landing pages, devices and configured business conversions.

Example question: Which traffic sources are bringing conversions?

Google Ads

Campaign, ad group, keyword and search term performance, including spend and conversions.

Example question: Where should I investigate wasted ad spend?

Reporting numbers and investigating changes

A report shows what happened. A useful analysis also examines which pages, campaigns or channels contributed to the change. Plotline can compare date ranges and connected sources, then suggest where to investigate next. It does not replace Google's own reporting tools or make changes to your accounts.

For a focused answer, ask about a period and a business outcome, such as “Compare organic acquisition this month with last month. Which landing pages should I review first?” The answer depends on the sources you have connected and the data available for those periods.

Check the context before acting

  • Freshness: check each source's sync status and data-through date. Imported data is not a real-time feed, and Google can delay or revise reports.
  • Definitions: Analytics and Ads can count conversions differently. Confirm your conversion settings before comparing results.
  • Evidence: a change in traffic or conversions does not, by itself, prove its cause. Treat proposed explanations as things to investigate.

Connect, import, ask

Create an account, connect Google and select the sources you want to use. After import, ask questions in your workspace and expand the answer's source details when you need to check the reporting period. Google access is read-only; Plotline does not edit campaigns, properties or account settings.

Paid plans start at $19/month for 40 questions and 3 connected source. See all plans.